Albaluz

Albaluz is a mixed development with boutique condominiums in the bay of San José del Cabo.

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The goal was to start building a brand that could differentiate itself within a market

with high competitiveness and history as Los Cabos.

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We created a concept that could perform elegantly, modernly, and timelessly in the visual and cultural context of the project, with light but intelligent flagship messages.

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We designed custom typography for the wordmark, inspired by the development architecture, and we created a visual identity system that could clearly and directly convey the essence of the project.