New Rituals
Tezontle is a young artisan mezcal with 4 versions, each with variants according to the origin of the agave plant and the production process used.
The objective was to obtain a modern execution that could communicate the depth of the production process such as the mystique of the mezcal ritual that the brand carries. We worked in a clean and modern graphic style that uses key technical details in the differentiation of the product and carry the brand's identity in a sober and transparent way where mezcal is the protagonist.
Artisan screen printing, bright Mexican colors, and glyphs complement the character of the pieces. Mezcal is a drink of Mexican origin with great cultural roots in the towns where it occurs and a global impact on the rise. In the current era, it is difficult to reach a brand differentiation with traditional products such as this, however, traditions are shared with a new generation of producers and these are the ones that have to carry the new challenges of their industry.
Mario Almaraz, Alejandro Soto.
