"Cabo in Modern Times"
Albaluz is a mixed development with boutique condominiums in the bay of San José del Cabo.
The goal was to start building a brand that could differentiate itself within a market
with high competitiveness and history as Los Cabos.
We created a concept that could perform elegantly, modernly, and timelessly in the visual and cultural context of the project, with light but intelligent flagship messages.
We designed custom typography for the wordmark, inspired by the development architecture, and we created a visual identity system that could clearly and directly convey the essence of the project.
Mario Almaraz, Alejandro Soto, Omar Reyna.
